THE NEW 7. A NEW ERA. The BMW 7 series model range has represented the embodiment of ultimate comfort, authoritative presence and exceptional performance since its earliest days. Offering a vast array of individual design options and far-reaching technical innovations, it epitomises the BMW approach to the luxury class. The new BMW 7 series builds on this tradition with a quantum leap in terms of size and design.

A GRAND ENTRANCE.

The new front-end design of the new 7 gives BMW luxury-class vehicles a striking and progressive face. Separated front lights and the strikingly illuminated kidney grille as design icons create the “Grand Entrance” experience as you approach the car.

BMW CRYSTAL HEADLIGHT ICONIC GLOW. Swarovski crystals in the front lights reflect the light in a multitude of facets. They represent just one example of the progressive and unwavering sense of luxury here and a marked differentiation from the predecessor car and the current model portfolio.

A NEW DIMENSION IN LUXURY. The exterior design exudes a compelling sense of authority, thanks to its sheer size. Its imposing surfaces extend from the upright front end into the visually powerful rear and underscore the feeling of luxury.

MODERN DRIVING SPACE. The revolutionary interior design with the BMW curved display, BMW interaction bar, button-free cockpit and concealed air vents creates a modern and luxurious ambience.