OWN THE MOMENT.

OWN THE MOMENT.

OWN THE MOMENT.

As Bayerische Motoren Werke, we believe in one thing above all: in courage. A trait, that is deeply routed in our DNA, and shows in everything we do. As courage is independent and disruptive, it shatters and awakens. It is the audacity, to question everything – and never take “no“ for an answer. It’s the boldness, to always keep going and never stop reinventing ourselves. It is the reason why we only know forward, as a way to reach a superior level of excellence. And to drive the pioneers of our culture to challenge tomorrow. As a premium automotive partner, we create unique and inspiring moments along the way. Because that’s where a new kind of luxury is born.

A NEW KIND OF LUXURY.

Find out, how we keep reinventing ourselves.

THE X7 CONCEPT iPERFORMANCE.

THE X7 CONCEPT iPERFORMANCE.

THE 8 CONCEPT.

THE 8 CONCEPT.

THE M760Li.

THE M760Li.

INSPIRED BY UNIQUENESS.

Experience uniqueness in perfection with BMW Individual.

The colours and materials of BMW Individual that instantly identify the BMW M760Li xDrive as a luxurious statement of the greatest possible exclusivity emphatically demonstrate the individual expression of personality. Allow yourself to be inspired by the rich variety of options and discover the art of BMW Individual – after all, uniqueness begins with a blank sheet of paper.

AN OCEAN OF EXCLUSIVE OPTIONS.

Today, just as was the case at the hour of its inception 25 years ago, BMW Individual still applies the principle of handcrafted perfection. This is why BMW Individual is launching a very special and unique model to mark its 25th anniversary: the BMW Individual M760Li inspired by Nautor’s Swan. This work of art created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to luxury and exclusivity. It is an automotive masterpiece with an exceptional maritime design producing a unique interplay between road and ocean thanks to the special wooden features in teak – and with a powerful 12-cylinder engine capable of generating an unforgettable driving experience at any moment.